You searched for: ""

The results has been filter on Authors containing Michael Saren.
ANA has found 1 results for you, in 312 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Research papers

Sales management

The rationale of this study was based on the argument that unless we have a clear understanding of the selling job in a relational selling context we are unable to advise the sales management of the firm in the quest of building and maintaining...

Catalogue: ESOMAR/EMAC Symposium 1996: Research Methodologies For 'The New Marketing'
Authors: Panayiotis Kyziridis, Michael Saren, Nikolaos Tzokas
November 1, 1996